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Is Chipotle Cursed?


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The sun was shining and the summer was in full swing. "What could go wrong?" Chipotle's execs asked themselves.

It was National Avocado Day after all...

Well...a lot.

  1. The first blow: Chipotle elected (generously) to offer free guacamoleto customers who ordered entrees online or in-app. Sounds great, until you realize people go bananas for mashed avocados. Chipotle's free guac landing page crashed right around lunchtime and promo codes didn't work for many using the app.
  2. Tough, but survivable...right up until Chipotle learned guacamole is a condiment ripe for scams. Fraudsters pounced, offering fake social media ads for "$100 Chipotle Gift Cards" celebrating National Avocado Day. Hey, even we got excited for a good 30 seconds.
  3. The worst part of Chipotle's day, though, came when at least two people reported getting sick after eating at an Ohio location. And just as the memories of 2015's E. coli epidemic started to fade, Chipotle finds itself back in the crosshairs. Its stock dropped nearly 7%.
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