Coachella, but Make It K-Pop

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If yesteryear’s Coachella is known for one thing, it’s photos of young people dressed as if the California desert were the only habitable clime in the world.

But this year’s Coachella, which kicked off yesterday, shows the festival’s increasingly cosmopolitan view of music and art. Exhibit A: Blackpink.

The four-member, all-female K-pop group performed at Coachella last night—and their set made waves far outside Indio. YouTube livestreamed the performance on the biggest billboard in NYC’s Times Square.

Haven’t seen Blackpink’s hit on YouTube yet? You might be the only one...  

• The South Korean group just broke YouTube’s record for most-viewed music video debut with “Kill This Love,” which got 56.7 million views in its first 24 hours. It dethroned Ariana Grande's "thank u, next."
• The song also set the YouTube record for fastest music video to hit 100 million views (under three days).

Zoom out: Blackpink’s enormous success is further evidence the $5 billion global K-pop industry has legs well outside its home peninsula.

via Morning Brew