In the U.S., there are 300+ over-the-top video options. And the average U.S. consumer has to remember their ex’s passwords for three video streaming services, per Deloitte research.
- The biggest players include—inhale now—
- Netflix
- CBS All Access
- Hulu
- Amazon Prime Video
- YouTube Premium
- HBO
- Showtime
- Apple
- Disney
- WarnerMedia
- NBCUniversal
It’s getting to be a bit much. 47% of U.S. consumers are frustrated by the number of services required to watch what they want, Deloitte found.
- “Consumers want choice—but only up to a point...We may be entering a time of subscription fatigue,” Deloitte Vice Chairman Kevin Westcott said.
- Seems like an opportunity for larger players to “reaggregate” these services in a way that creates a better experience for the consumer, Variety suggests.
We may have reached peak subscription service with the NY Mets’s new “Netflix-style subscription deal.” The $39/month service allows fans to download standing-room-only tickets on their smartphones...right up until the start of the game.
